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Iz Beauty

Welcome to the world of iZ beauty of London, the edgy, innovative and long lasting beauty brand that is committed to creating unique, professional products.

Founded by Izabelle Hammon, renowned for her knowledge and expertise of the industry, iZ beauty captures unique ideas and mixes it with the hottest trends to expertly meet the needs of the fashion forward beauty industry.

Fashioning an iconic following among beauty professionals and enthusiasts around the globe, our aim is to create products that suit each individual with a customised twist. Our iconic collections are developed from the catwalk, key trends and unique celebrity style which can then translated into anyone’s individual style.

iZ LED/UV GEL : An Industry Breakthrough.

Expertly developed over 10 years to create the perfect professional formula in just one product, the iconic iZ gel is the perfect solution to any gel system. iZ gel’s key ingredient, a powerful keratin bond, guarantees professionals long lasting, chip free nails when used as a base and topcoat with no further training required.

iZ gel’s unique formula cures perfectly clear in 10 seconds for LED and 30 seconds for UV. It creates the perfect sculpture, adds strength to tips and allows the natural nail to grow stronger, making it one of the most versatile and revolutionary gels on the market today.


Build your own nail art kit


Launched exclusively by iZ Beauty of London, DESIGN iT is an exclusive location for professionals to tailor make bespoke nail art kits. Pick from a trend led collection of nail decals, studs, nail art pens, neon powders, glitters tools and embellishments. DESIGN iT also provides professionals with nail inspiration and readymade ‘Get the Look Kits’ allowing anyone to provide catwalk nails to the most fashion savvy clients. Keep your nail design simple or let your creativity run wild for a stop and stare finish. Create unique patterns and designs and add to your unique nail art kit for quick seasonal and celebrity inspired looks.

Work the full DESIGN iT range with iZ gel or our sister brand Calgel to seal your nail art and guarantee gorgeous fashion nails for week.

Put your signature on iT, the nail is your canvas.


Catwalk nail art in an instant. High fashion nail wraps designed to give you eye catching nail art in seconds. Available in over 30 designs and new collections launching every season – say hello to catwalk nails!