Our Story

In 1998, Izabelle Hammon emigrated to England from South Africa, less than a year later, she became the official importer of CALGEL in the UK & Europe. This business would eventually go on to become Izabelle Hammon Ltd and CALGEL would become a UK manufactured gel. In 2011, iZ Gel launched, a clear builder in a bottle, that was unique to the market at the time. It now goes by the name Pro Base&Build. In 2010, GEL&GO was launched, a brush on colour in a HEMA Free gel formula.

For over 25 years, this family run business has been led by its ethos is Inspiring Lasting Confidence.

Izabelle’s goal is to inspire those to take control of their own success & empower them to start their own business & work the hours they want. Our goal is continuing to support their success by offering long-lasting gel products that can be relied upon and building their confidence with high-quality training.

Our gel ranges are exclusively available to Professional only.